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All We Are brand film
- NTU Live Brief
Emma Foley
The Brief
To produce a short film for the brand 'All We Are', which celebrates both their ethos and values through showcasing and using the brands jewellery pieces as the visual heroes of the film.
Our aim
“To show that jewellery can create positive memories between people strengthening friendships and promoting kindness.”
P u r p o s e
By pulling out insights from who the brand are and what they represent, who their target consumers are and what they value, who their competitors are and analysing what they do, use these to inform a Big Idea as to how to connect with the brands audience. This will also be used to direct the creative concept and art direction of the film in a way that resonates with 'All We Are'.
The Concept
Combining this with our chosen concept of a retro, bowling alley theme, create a short film that feels fun and light-hearted whilst also tapping into ideas of nostalgia.
THE OUTCOME
My Roles
- Research & idea generation
- Concept creating
- Filming (role shared across all team members)
Skills
- Secondary research
- Photoshop
- Communication/team work
- Filming
Team members
- Emma Foley, Lucy White, Libby Giggs, Holly Milbourne, Abigail Lane, Yu-Cih Chen,
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