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Emma Foley
Self Devised Project
Let's talk bras
“A well-fitted bra can make all the difference in the world. It’s also a vulnerable interaction.”
(Hello Girls podcast 2023).
Purpose
Having carried out research, it became apparent that most 18-23 year old female consumers either hadn't had a recent bra fitting or hadn't had one at all. This was partly due to the reason that they feel brands do not currently target these services towards them as a demographic.
Aim
Through collaborating with a brand they trust to regularly buy their underwear from, Primark, find ways of encouraging my target audience to get a bra fitting in a way that feels relevant and speaks to them, by solely focusing on them as the target consumer and making sure they feel that they are the priority.
The Creative Concept
Response
Through my chosen concept that was titled 'Come on treat yourself", create a range of outcomes that encompass themes of colourfulness and playfulness, as a way of removing the mundane connotations that my consumers had previously associated with bra fittings.
Job Roles
- Primary & Secondary research
- Idea generation
- Concept development
- Outcome creator
Skills
- Organisation & planning
- Research & analysis
- Digital illustration of campaign logo and design
- Photoshop of space mock ups and design
- InDesign to create project
OUTCOMES
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